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Create Better Content.

No more overwhelm. No more guesswork. Just clever content marketing training that works. And a growing community of marketing peers and experts to support you.

Want a taster? Sign up for our Create Better Briefs FREE module!

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Welcome to The Better Content Club!

The content’s fresh, the coffee’s strong, and the creative fog is about to lift.

We turn content confusion into content confidence. No more wondering if your headline works. No more staring at templates that promise everything and deliver nothing.

  • Practical training that gets to the point because your time matters
  • A 24/7 network of marketers who understand you, because they are you!
  • Tried and tested processes, templates and systems you can start implementing today

Creative anxiety has been freeloading long enough. It’s time for it to pack up and find somewhere else to live so you can get back to creating content that makes you genuinely proud to hit publish.

So you want to...

  • Feel confident in every piece of content you create.
  • Get your whole business on board, including sales & c-suite.
  • Find your footing with a clear content ideation process.
  • Build a workflow that’s energising, not exhausting.
  • Prove your value with measurable results you can shout about.

We’ve spent decades figuring this out – the hard way, the expensive way, the “oh God what have we done” way. We’ve won awards and made mistakes and learned that the difference between good content and great content isn’t talent. It’s systems.

We’re here to throw the gates wide open and share what we’ve learnt along the way. 

Photo of The Better Content Club ™️Team with Alice, Georgia, Nat, Polly and Victoria sitting on a bench laughing

Content marketing training available

Our online marketing training courses are available as part of The Better Content Club© ️membership or individually as standalone training modules.

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AI Content Creation

  • Understand why AI matters for content creators and how to use it strategically
  • Evaluate AI tool options (free vs paid) and make informed decisions for your business
  • Master the complete HUMAN© framework for AI-assisted content creation
  • Apply data protection essentials to use AI safely in business contexts
  • Create effective AI prompts that maintain your authentic brand voice
  • Identify and eliminate AI-generated phrases that make content sound robotic
  • Edit AI output so your content sounds unmistakably like you
  • Avoid common AI pitfalls that waste time and produce generic content
  • Implement 15+ proven prompt templates across different content types
  • Use AI as a writing assistant (not a replacement) to save 5+ hours weekly
  • Fact-check AI-generated statistics and research effectively
  • Apply the HUMAN© framework to blog posts, social media, and email content
  • Build confidence in using AI whilst protecting what makes you irreplaceable
  • Access ongoing community support for AI implementation challenges
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Strategy

  • Understand what a comprehensive marketing strategy involves
  • Recognise why a strategy is crucial for business success
  • Prepare to create a focused 12-month marketing plan
  • Access and utilise the marketing strategy workbook effectively
  • Clearly articulate your business objectives
  • Identify key market opportunities for growth
  • Create detailed, shareable audience profiles
  • Conduct a meaningful SWOT analysis
  • Begin crafting a strategic narrative with genuine differentiators
  • Calculate required lead numbers based on business targets
  • Develop SMART marketing goals aligned with business objectives
  • Create a balanced marketing funnel with tactics for each stage
  • Use the content matrix to prioritise activities by budget and effectiveness
  • Build confidence in communicating your marketing plan internally
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Messaging

  • Conduct your own message house workshop
  • Develop a clear umbrella statement that describes your offering
  • Create positioning statements that differentiate your business
  • Identify key messaging pillars that structure your communications
  • Establish communication conventions for consistency across channels
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Content Audit

  • Understand how content audits improve SEO and user experience
  • Apply Google’s E-E-A-T principles to evaluate your content quality
  • Use our audit spreadsheet to analyse content with metrics
  • Make informed decisions about updating or removing content
  • Track the impact of your content audit through analytics
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Content Ideation

  • Generate content ideas aligned with your strategy
  • Assess ideas against criteria including audience relevance
  • Qualify ideas using SEO analysis and search behaviour
  • Build a practical, prioritised content calendar
  • Measure content success through appropriate analytics
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Distribution

  • Understand the strategic importance of content distribution
  • Analyse your audience’s channel preferences and behaviours
  • Select appropriate channels for different content types
  • Tailor content effectively to specific platforms
  • Measure distribution success through meaningful metrics​​​​​​​​​​​​​​​​

Access all courses, expert advice, monthly Q&As and paid for areas in our marketing community for £475 inc VAT p/a

Choose a membership that works

Community Only

Best for business owners & solo marketers
FREE*
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FREE

Pick & choose

For marketers who know a little
£ 75*
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POPULAR

Full membership

For marketers who want full support
£ 425*
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BEST VALUE

What our members say

FAQs

How much is it to join the club?

It is £475 (incl. VAT) to join The Better Content Club™ as a member, where you gain access to all our courses (regardless of the number) and our paid-for members’ section of our Marketing Community. Your price is a lifetime price for the duration of your subscription, so the earlier you join, the more you’ll benefit from your membership.

You’ll learn how agencies create great content. Our modules will guide you through the entire content marketing process, from start to finish. Each module focuses on a distinct area of the process, providing downloadable resources and tools.

You will also learn from your community through our Discord, where we are building a supportive and honest community for marketers to establish a peer network that helps one another.

In theory, none, however, we do recommend that you’ve done some marketing training before. Even better if you’ve already dabbled in copy and content.

The Better Content Club’s founders have been involved in content since 2009 (maybe a bit before that – yes, we’re that old!). We’ve moved with the times and learnt a lot along the way. This content is your shortcut to our expertise. You can find out more about us over here.

Yes! We have a free module on how to create better briefs. Why not sign up and give it a try?

There are no stupid questions – pop us an email and we’ll do our best to help.