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Create Better Content.

No more overwhelm. No more guesswork. Just smart content marketing training that works.

Want a taster? Sign up for our Create Better Briefs FREE module!

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*the marketing strategy module might take longer than that, but you get the gist!

Welcome to The Better Content Club! The content’s fresh & the coffee’s hot.

We clear creative fog and bring your content creation into sharp focus, though:

  • Practical online content marketing training that gets to the point.
  • A 24/7 network of marketers who speak your language.
  • Tried and tested processes and templates you can implement in under 30 minutes*

Don’t second-guess your worth; it’s time for creative anxiety to see itself out and for you to create better content you are proud of.

So you want to...

  • Feel confident in every piece of content you create.
  • Get your whole business on board, including sales & c-suite.
  • Find your footing with a clear content ideation process.
  • Build a workflow that’s energising, not exhausting.
  • Prove your value with measurable results you can shout about.

We’re sharing decades of process improvement and award-winning content creation to help you make better content in weeks, not years.

Photo of The Better Content Club ™️Team with Alice, Georgia, Nat, Polly and Victoria sitting on a bench laughing

Content marketing training available

Our online marketing training courses are available as part of The Better Content Club™️ ️membership or individually as standalone training modules.

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Strategy

  • Understand what a comprehensive marketing strategy involves
  • Recognise why a strategy is crucial for business success
  • Prepare to create a focused 12-month marketing plan
  • Access and utilise the marketing strategy workbook effectively
  • Clearly articulate your business objectives
  • Identify key market opportunities for growth
  • Create detailed, shareable audience profiles
  • Conduct a meaningful SWOT analysis
  • Begin crafting a strategic narrative with genuine differentiators
  • Calculate required lead numbers based on business targets
  • Develop SMART marketing goals aligned with business objectives
  • Create a balanced marketing funnel with tactics for each stage
  • Use the content matrix to prioritise activities by budget and effectiveness
  • Build confidence in communicating your marketing plan internally
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Messaging

  • Conduct your own message house workshop
  • Develop a clear umbrella statement that describes your offering
  • Create positioning statements that differentiate your business
  • Identify key messaging pillars that structure your communications
  • Establish communication conventions for consistency across channels
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Content Audit

  • Understand how content audits improve SEO and user experience
  • Apply Google’s E-E-A-T principles to evaluate your content quality
  • Use our audit spreadsheet to analyse content with metrics
  • Make informed decisions about updating or removing content
  • Track the impact of your content audit through analytics
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Content Ideation

  • Generate content ideas aligned with your strategy
  • Assess ideas against criteria including audience relevance
  • Qualify ideas using SEO analysis and search behaviour
  • Build a practical, prioritised content calendar
  • Measure content success through appropriate analytics
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Distribution

  • Understand the strategic importance of content distribution
  • Analyse your audience’s channel preferences and behaviours
  • Select appropriate channels for different content types
  • Tailor content effectively to specific platforms
  • Measure distribution success through meaningful metrics​​​​​​​​​​​​​​​​

Access all courses, expert advice, monthly Q&As and paid for areas in our marketing community for £425 inc VAT p/a

What our members say

FAQs

How much is it to join the club?

It is £475 (incl. VAT) to join The Better Content Club™ as a member, where you gain access to all our courses (regardless of the number) and our paid-for members’ section of our Marketing Community. Your price is a lifetime price for the length of your subscription, so the earlier you join, the more you get from your membership.

You’ll learn how agencies create great content. Our modules will guide you through the entire content marketing process, from start to finish. Each module focuses on a distinct area of the process, providing downloadable resources and tools.

You will also learn from your community through our Discord, where we are building a supportive and honest community for marketers to establish a peer network that helps one another.

In theory, none, however, we do recommend that you’ve done some marketing training before. Even better if you’ve already dabbled in copy and content.

The Better Content Club’s founders have been involved in content since 2009 (maybe a bit before that – yes, we’re that old!). We’ve moved with the times and learnt a lot along the way. This content is your shortcut to our expertise. You can find out more about us over here.

Yes! We have a free module on how to create better briefs. Why not sign up and give it a try?

There are no stupid questions – pop us an email and we’ll do our best to help.