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Don't miss our launch price £200 per annum (full membership will be £495)

Create Better Content.

No more overwhelm. No more guesswork. Just smart content creation tools that click.

JOIN THE CLUB

Welcome to The Better Content Club! The content’s fresh & the coffee’s hot.

We provide practical training that gets to the point. A 24/7 network of marketers who speak your language. Clear the creative fog and bring your content creation into sharp focus.

Don’t second-guess your worth; it’s time for creative anxiety to see itself out.

JOIN THE CLUB

So you want to...

  • Feel confident in every piece of content you create.
  • Get your whole business on board, including sales & c-suite.
  • Find your footing with a clear content ideation process.
  • Build a workflow that’s energising, not exhausting.
  • Prove your value with measurable results you can shout about.

We’re sharing 15 years of process improvement and award-winning content creation to help you make better content in weeks, not years.

ABOUT US

Training we cover

Strategy

  • Bitesized Video Training
  • Downloadable Workbook
  • Practical Templates
  • Understand what a comprehensive marketing strategy involves
  • Recognise why a strategy is crucial for business success
  • Prepare to create a focused 12-month marketing plan
  • Access and utilise the marketing strategy workbook effectively
  • Clearly articulate your business objectives
  • Identify key market opportunities for growth
  • Create detailed, shareable audience profiles
  • Conduct a meaningful SWOT analysis
  • Begin crafting a strategic narrative with genuine differentiators
  • Calculate required lead numbers based on business targets
  • Develop SMART marketing goals aligned with business objectives
  • Create a balanced marketing funnel with tactics for each stage
  • Use the content matrix to prioritise activities by budget and effectiveness
  • Build confidence in communicating your marketing plan internally

Messaging

  • Bitesized Video Training
  • Downloadable Workbook
  • Practical Templates
  • Conduct your own message house workshop
  • Develop a clear umbrella statement that describes your offering
  • Create positioning statements that differentiate your business
  • Identify key messaging pillars that structure your communications
  • Establish communication conventions for consistency across channels

Content Audit

  • Bitesized Video Training
  • Audit Spreadsheet
  • Recommended Tools
  • Understand how content audits improve SEO and user experience
  • Apply Google’s E-E-A-T principles to evaluate your content quality
  • Use our audit spreadsheet to analyse content with metrics
  • Make informed decisions about updating or removing content
  • Track the impact of your content audit through analytics

Content Ideation

  • Bitesized Video Training
  • Ideation Worksheet
  • Recommended Tools
  • Generate content ideas aligned with your strategy
  • Assess ideas against criteria including audience relevance
  • Qualify ideas using SEO analysis and search behaviour
  • Build a practical, prioritised content calendar
  • Measure content success through appropriate analytics

Distribution

  • Bitesized Video Training
  • Content Calendar
  • Recommended Tools
  • Understand the strategic importance of content distribution
  • Analyse your audience’s channel preferences and behaviours
  • Select appropriate channels for different content types
  • Tailor content effectively to specific platforms
  • Measure distribution success through meaningful metrics​​​​​​​​​​​​​​​​
LEARN MORE ABOUT OUR TRAINING
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What our members say

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FAQs

How much is it to join the club?

The first 100 members can subscribe for just £200 (inc VAT) per year. You’ll get that price for life!

You’ll learn how agencies create great content. Our modules will take you through the content marketing process from beginning to end. Each module focuses on a different area of the process with downloadable resources and tools.
In theory, none, however, we do recommend that you’ve done some marketing training before. Even better if you’ve already dabbled in copy and content.

The Better Content Club’s founders have been involved in content since 2009 (maybe a bit before that – yes, we’re that old!). We’ve moved with the times and learnt a lot along the way. This content is your shortcut to our expertise. You can find out more about us over here.

There are currently five modules to work your way through. We’ll be adding more in the future.
There are no stupid questions – pop us an email and we’ll do our best to help.

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