The Generational Content Framework

Why Use Our Framework

In a nutshell, our Generational Content Framework will help you stop creating one-size-fits-all content that connects with no one.

Research shows that:

  • Baby Boomers require only 3-5 brand interactions to make a decision.
  • Millennials require 6-10 touchpoints.
  • Gen X is the fastest-growing generation on TikTok.
  • Gen Z ranks email as their preferred channel for important communications.

Your content strategy should reflect these generational differences, rather than ignoring them. This framework helps you convey a single core message across generations without exhausting your team.

Go back to the full article and strategy guide here →

Generational Content Framework Template

Generational Content Framework

Transform one core message into targeted content that resonates with each generation. Stop creating generic content and start connecting with your audience.

How Auto-Save Works

Your progress is automatically saved as you type. The framework stores your data locally in your browser, so you can:

  • Close and return - Your data will still be there when you come back
  • Work in sessions - Complete different sections over multiple visits
  • Save manually - Click "Save Progress" for instant backup
  • Export when ready - Print or save as PDF once complete

Note: Data is saved locally on this device only. For team sharing, export to PDF and distribute.

Ready to create content that connects across generations? Start with your core message below.

Your Core Message

Baby Boomers

Born 1946-1964 (Ages 60-78)
Key Insights:
• 55% need only 3-5 brand interactions
• 15% make decisions in 30 days or less
• Prefer comprehensive, quality content
• Value presentations and detailed guides

Adapted Message

Primary Platforms

Content Frequency

Posts/Week
Content Type

Tone & Style

Key Focus

Generation X

Born 1965-1980 (Ages 44-59)
Key Insights:
• 92% use social media daily
• Fastest-growing on TikTok
• Want practical, time-saving solutions
• Appreciate authentic, no-nonsense content

Adapted Message

Primary Platforms

Content Frequency

Posts/Week
Content Type

Tone & Style

Key Focus

Millennials

Born 1981-1996 (Ages 28-43)
Key Insights:
• Need 6-10 brand interactions
• 23% report longer buying decisions
• Want consistent brand visibility
• Value community and purpose-driven content

Adapted Message

Primary Platforms

Content Frequency

Posts/Week
Content Type

Tone & Style

Key Focus

Generation Z

Born 1997-2012 (Ages 12-27)
Key Insights:
• Rank conferences as top brand channel
• Value authentic, transparent content
• Prefer email for important communications
• Want behind-the-scenes, real stories

Adapted Message

Primary Platforms

Content Frequency

Posts/Week
Content Type

Tone & Style

Key Focus

Export & Share

Tip: Focus on your top 1-2 priority generations rather than trying to create content for all four. Quality connections beat quantity every time.

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