The Better Content Club™️ is a result of two decades in the industry. Twenty years of campaigns that worked, campaigns that didn’t, and campaigns that made us question everything we thought we knew about human psychology.
We started our agency TFG in 2013. Won some awards. Made some mistakes. Learned that the difference between success and failure in this business is often just showing up on the right Tuesday with the right idea and enough coffee to articulate it properly.
We’ve been the marketing manager staying late to fix someone else’s campaign. We’ve been the agency owner juggling client calls and school pickups. We’ve celebrated wins and survived spectacular failures, and somewhere along the way, we figured out what actually works.
The Better Content Club™ is what we wished existed when we were learning all this the hard way. Not another course that promises the moon. Not another guru selling shortcuts to success. Just the real tools, the honest community, and the kind of support that acknowledges this work is harder than it looks – and more rewarding than you’d expect.
Good marketing isn’t magic. It’s craft. And like any craft, it gets better with practice, patience, and the right people in your corner.
That moment when you’re staring at an empty content calendar like it’s personally insulted you. When everyone else seems to be producing brilliant content while you’re wondering if “Top 10 Tips” counts as a strategy.
But those effortless content creators you admire? They’re not effortless at all. They’re just organised. They have templates that work, schedules that make sense, and – this is the important part – they’ve stopped pretending inspiration strikes on command.
What they have are systems. What they have are backup plans. What they have is the kind of foundation that makes everything else look easy from the outside.
And that’s exactly what we’re here to teach you!
