Marketing ROI Calculator

Welcome To Your ROI Calculator

Quick tips for using the calculator:

Bookmark this page so you can return anytime.
Use the Single Campaign tab for one-off projects
Use the Monthly Channel Report for stakeholder updates
Include ALL costs for accurate ROI (including your time, freelancers and any additional software!)

Questions?

Come drop them in the Marketing Community.

Marketing ROI Calculator | The Better Content Club

Perfect for measuring the ROI of one-off campaigns, launches, or specific marketing initiatives.

Total Revenue Generated How much revenue did this campaign generate?

💡 Optional: Subtract Organic Sales (More Accurate) ▼

Not all sales came from your campaign. Subtract what you would have made anyway for a more honest ROI.

Organic Sales (What you'd have made anyway)

Direct Ad Spend Money spent on ads, boosted posts, etc.

💡 Include All Costs (Recommended for Accuracy) ▼

Real ROI includes EVERYTHING. Your time, tools, and team all cost money.

Your Time Hours spent × your hourly rate

Agency/Freelancer Costs Copywriters, designers, consultants

Tools & Software Portion of monthly subscriptions used for this campaign

Other Costs Anything else you spent

Compare performance across all your channels. Perfect for monthly reports to stakeholders.

Measuring Success

Measuring Success

Measuring Success

Boost our confidence & network