Assumed Audience
Actual Analytics Data
Most businesses waste thousands of pounds creating content for audiences that don’t actually exist. Research shows that 73% of companies admit they don’t really understand their customers, while £59 billion was wasted on wrong audience targeting in 2024 alone.
This tracker helps you bridge the gap between who you think you’re reaching and who you’re actually reaching. By auditing your audience assumptions against real data every quarter, you can:
Track who you're actually reaching vs. who you think you're reaching
Your progress is automatically saved as you type. The tracker stores your data locally in your browser, so you can:
Note: Data is saved locally on this device only. For team sharing, export to PDF and distribute.
Ready to discover who you're really reaching? Choose your quarter below to begin.
Compare your assumptions vs actual platform analytics
What content actually drives business results vs engagement
Track the metrics that actually matter for business growth
What did you discover that challenged your assumptions?
Based on your findings, what changes will you make?
Copy structure from Q1 and compare results
Compare your assumptions vs actual platform analytics
What content actually drives business results vs engagement
Track the metrics that actually matter for business growth
What did you discover that challenged your assumptions?
Based on your findings, what changes will you make?
Track improvement trends and identify patterns
Compare your assumptions vs actual platform analytics
What content actually drives business results vs engagement
Track the metrics that actually matter for business growth
What did you discover that challenged your assumptions?
Based on your findings, what changes will you make?
Annual review and planning for next year
Compare your assumptions vs actual platform analytics
What content actually drives business results vs engagement
Track the metrics that actually matter for business growth
What did you discover that challenged your assumptions?
Based on your findings, what changes will you make?
Track improvement trends and identify patterns
Annual review and planning for next year
Tip: Use this tracker in quarterly planning meetings with sales, marketing, and customer service teams
