57% of marketing professionals aged 25 to 34 are concerned about burnout. The pressure is all too real. So if you feel like you’re the only one struggling, you’re not!
But what if we told you there was a way to ease the load? The one that’s been weighing heavy on your shoulders, the one you’ve got no hope of shifting without help.
Let us introduce you to our overwhelm secret weapon, the humble project management tool.
According to the Project Management Institute (PMI), businesses that invest in project management practices and tools waste 28 times less money, because more of their strategic initiatives are completed on time and within budget. For marketing teams, this means more efficient campaigns and better results without breaking the bank.
It can also lead to more budget allocation in the future, so everyone’s a winner!
Tools like Asana, Trello, and Monday.com centralise task management, which means you can lighten your load, knowing everyone is aware of their responsibilities and deadlines – in a very real and trackable way.
So if you need a day off, which you will, the world won’t stop turning and, critically, you can get all the tasks out of your head and into a clever little system that also helps you remember what it was like to feel relaxed. Hard to believe, we know!
Easily prioritise tasks to focus on high-impact activities, this is the best way to make sure your team remains as productive and stress-free as you dream to be.
The resource planning side of using a project management tool has been the biggest change for us. Teams have enough time to complete the tasks at hand. We never overstretch them, and are more likely to meet deadlines because of it.
You know that feeling of burnout? Well, constant task switch definitely doesn’t help.
If you’ve got a project management tool in your tech stack, you can start to reduce the cognitive strain associated with constant switching, by making sure your time is protected for one thing at a time.
More focus, less overwhelm.
Completing tasks and marking them as done is one of life’s purest pleasures. That sense of accomplishment, closure, motivation and morale – unmatched, impeccable, serotonin everywhere.
And this phenomenon has a name, it’s known as the ‘Zeigarnik Effect’. It suggests that people remember uncompleted tasks better than completed ones, which is a huge reason they stress us so much, they’re using up our mental bandwidth.
Which is why tools with visual progress trackers can significantly enhance this sense of achievement/undiluted bliss.
One of the standout features of the project management tools we’ve come across is their ability to switch between views to cater to various cognitive styles.
Everyone processes information differently, and tools like ClickUp, Asana, and Trello offer multiple views to accommodate these differences. Recognising we don’t all work in the same way? Imagine that!
Project management tools that allow team members to choose their preferred view can boost efficiency and satisfaction across the board. After all, what’s the point of trying to implement a new system without team buy-in?
Our holy grail for marketing project management just has to be ClickUp. Whether you’re an agency or your creating content in-house, it has a comprehensive suite of features. Even better, it’s reasonably priced. Here’s a quick rundown of the features we think make the most difference.
The Typeface Group Ltd trading as The Better Content Club
