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Content marketing training that works

Using over 15 years of process improvement and award-winning content creation to provide online content marketing training that will help you make better content in minutes, not years.

Open laptop on a desk with someone typing and a The Better Content Club membership sticker in view.

How it works

  • Self-guided training at your pace, in your own time
  • Online training that you can do alongside your work (some modules are only 15mins long)
  • 24/7 support from a community who speak your language, wherever you are in the world
  • Learn the systems and strategies to create high-quality content consistently
  • Apply what you've learnt to your day-to-day and prove your value (although we never doubted it!)
  • Our full membership is £475 (inc VAT) p/a which gives you full access to all training modules ever created and extra access on Discord to our experts and monthly Q&A

Ready to clear the creative fog and bring your content creation into sharp focus? 

YOUR TRAINING & MEMBERSHIP AWAITS

£475 incl VAT annual membership for all training modules and exclusive access to our experts via our Discord.

JOIN TODAY

Tell me more about the online content marketing training modules available...

Start with a rock solid marketing strategy

Access and utilise the marketing strategy training and workbook to:

  • Clearly articulate your business objectives
  • Identify key market opportunities for growth
  • Create detailed, shareable audience profiles
  • Conduct a meaningful SWOT analysis
  • Crafting a strategic narrative with genuine differentiators
  • Calculate required lead numbers based on business targets
  • Develop SMART marketing goals
  • Plan a balanced marketing funnel with tactics for each stage
  • Use our channel matrix to prioritise activities by budget and effectiveness
I'M READY TO JOIN - SIGN ME UP!
Marketing Strategy Workbook to accompany the marketing strategy training from The Better Content Club ™️
A mock up of the The Better Content online content marketing training module Messing Workshop, showing some of the pages of the content from the course.

Messaging

Because everyone wants to communicate with clarity and confidence

  • Bitesized Video Training
  • Downloadable Workbook
  • Practical Templates
  • Conduct your own message house workshop
  • Develop a clear umbrella statement that describes your offering
  • Create positioning statements that differentiate your business
  • Identify key messaging pillars that structure your communications
  • Establish communication conventions for consistency across channels
A mock up of the The Better Content online content marketing training module Content Audit , showing some of the pages of the content from the course.

Content Audit

Because a refreshed and relevant content archive will serve you better

  • Bitesized Video Training
  • Audit Spreadsheet
  • Recommended Tools
  • Understand how content audits improve SEO and user experience
  • Apply Google’s E-E-A-T principles to evaluate your content quality
  • Use our audit spreadsheet to analyse content with metrics
  • Make informed decisions about updating or removing content
  • Track the impact of your content audit through analytics
A mock up of the The Better Content online content marketing training module Content Ideation, showing some of the pages of the content from the course.

Content Ideation

Because if you're spending time on it your content needs to work for you and your audience

  • Bitesized Video Training
  • Downloadable Workbook
  • Practical Templates
  • Generate content ideas aligned with your strategy
  • Assess ideas against criteria including audience relevance
  • Qualify ideas using SEO analysis and search behaviour
  • Build a practical, prioritised content calendar
  • Measure content success through appropriate analytics
A mock up of the The Better Content online content marketing training module Distributing content, showing some of the pages of the content from the course.

Distribution

Because you reduce wasted time, budget and energy when you squeeze value from each piece of content you create

  • Bitesized Video Training
  • Audit Spreadsheet
  • Recommended Tools
  • Understand the strategic importance of content distribution
  • Analyse your audience’s channel preferences and behaviours
  • Select appropriate channels for different content types
  • Tailor content effectively to specific platforms
  • Measure distribution success through meaningful metrics​​​​​​​​​​​​​​​​

Want a taster? Sign up for our Create Better Briefs FREE module!

YES PLEASE

What you'll also get

Practical training modules & peer support

  • Elevensies Q&A Sessions – Bring your burning questions and a cuppa for our regular mid-morning troubleshooting

 

  • 24/7 Discord Community of marketers and content creators who understand your challenges

 

  • Early Access to all new resourses and training
TAKE ME TO MY PEOPLE
Hands on an open laptop with a pad and pencil

FAQs

How much is it to join the club?

It is £475 (incl. VAT) to join The Better Content Club™ as a member, where you gain access to all our courses (regardless of the number) and our paid-for members’ section of our Marketing Community. Your price is a lifetime price for the length of your subscription, so the earlier you join, the more you get from your membership.

Yes, there are currently 5 modules you can buy separately, plus How To Create Better Briefs, which is our FREE module.

  1. How To Create A Marketing Strategy
  2. How To Conduct A Messaging Workshop
  3. How To Carry Out A Content Audit
  4. How To Conduct A Condent Ideation Process
  5. How To Distribute Your Content
  6. How To Create Better Briefs 

We’ll be adding more in the future.

In theory, none, however, we do recommend that you’ve done some marketing training before. Even better if you’ve already dabbled in copy and content.

The Better Content Club’s founders have been involved in content since 2009 (maybe a bit before that – yes, we’re that old!). We’ve moved with the times and learnt a lot along the way. This content is your shortcut to our expertise. You can find out more about us over here.

Yes! We have a free module on how to create better briefs. Why not sign up and give it a try?

There are no stupid questions – pop us an email and we’ll do our best to help.

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