Want to become a happier marketer?

Using 15 years of process improvement and award-winning content creation to help you make better content in weeks, not years. No more overwhelm. No more guesswork. Just smart content creation tools that click.

Who's it for?

You, if you want to

Feel confident in every piece of content you create
Get your whole business on board, including sales & c-suite
Find your footing with a clear content ideation process
Build a workflow that’s energising, not exhausting
Prove your value with measurable results you can shout about

What you'll get

Practical Training Modules

Elevensies Q&A Sessions – Bring your burning questions and a cuppa for our regular mid-morning troubleshooting
24/7 Discord Community of marketers and content creators who understand your challenges
Early Access to all new recourses and training

We’re sharing 15 years of process improvement and award-winning content creation to help you make better content in weeks, not years.

How it works

Self-guided training at your pace, in your own time
24/7 support from a community who speak your language, wherever you are in the world
Learn the systems and strategies to create content consistently
Apply what you’ve learnt to your day-to-day and prove your value (although we never doubted it!)

Ready to clear the creative fog and bring your content creation into sharp focus?

Training we cover

Strategy

Learning Outcomes

Understand what a comprehensive marketing strategy involves
Recognise why a strategy is crucial for business success
Prepare to create a focused 12-month marketing plan
Access and utilise the marketing strategy workbook effectively
Clearly articulate your business objectives
Identify key market opportunities for growth
Create detailed, shareable audience profiles
Conduct a meaningful SWOT analysis
Begin crafting a strategic narrative with genuine differentiators
Calculate required lead numbers based on business targets
Develop SMART marketing goals aligned with business objectives
Create a balanced marketing funnel with tactics for each stage
Use the content matrix to prioritise activities by budget and effectiveness
Build confidence in communicating your marketing plan internally

Messaging

Learning Outcomes

Conduct your own message house workshop
Develop a clear umbrella statement that describes your offering
Create positioning statements that differentiate your business
Identify key messaging pillars that structure your communications
Establish communication conventions for consistency across channels

Content Audit

Learning Outcomes

Understand how content audits improve SEO and user experience
Apply Google’s E-E-A-T principles to evaluate your content quality
Use our audit spreadsheet to analyse content with metrics
Make informed decisions about updating or removing content
Track the impact of your content audit through analytics

Content Ideation

Learning Outcomes

Generate content ideas aligned with your strategy
Assess ideas against criteria including audience relevance
Qualify ideas using SEO analysis and search behaviour
Build a practical, prioritised content calendar
Measure content success through appropriate analytics

Distribution

Learning Outcomes

Understand the strategic importance of content distribution
Analyse your audience’s channel preferences and behaviours
Select appropriate channels for different content types
Tailor content effectively to specific platforms
Measure distribution success through meaningful metrics

Free nuggets of wisdom

Fundamentals

The importance of blogging

Productivity

How to overcome common blocks to consistent communications

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Content Distribution

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