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How To Write A Brief

Learn how to improve your creative briefs so you can save time, money and your team’s sanity with our FREE ‘How to write a better brief’ training.

What You’ll Learn

Our proven framework, honed over 20 years:

  • The Brief Reality Check - Why most briefs fail
  • Strategic Foundation First - Build from solid ground
  • The Ultimate Brief Template - Section-by-section breakdown
  • Bonus: Ultimate Brief Template + Pre-Brief Checklist (free downloads)
TEACH ME HOW TO WRITE BETTER BRIEFS
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What You’ll Gain

Save Time & Budget

Cut revision cycles and redirect wasted spend

Unlock Better Creative

Get the work that wins awards

Reduce Stress

No more last-minute panic revisions

Accelerate Your Career

Become the marketer who gets results

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Ready to Brief Better?

Transform your creative partnerships today.

  • Free training starts immediately
  • Training only takes 20 minutes
  • Mobile friendly training
LEARN HOW TO WRITE A BRIEF

Become a member to access our other content marketing modules

ACCESS OUR OTHER ONLINE CONTENT MARKETING TRAINING
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Strategy

  • Bitesized Video Training
  • Downloadable Workbook
  • Practical Templates
  • Understand what a comprehensive marketing strategy involves
  • Recognise why a strategy is crucial for business success
  • Prepare to create a focused 12-month marketing plan
  • Access and utilise the marketing strategy workbook effectively
  • Clearly articulate your business objectives
  • Identify key market opportunities for growth
  • Create detailed, shareable audience profiles
  • Conduct a meaningful SWOT analysis
  • Begin crafting a strategic narrative with genuine differentiators
  • Calculate required lead numbers based on business targets
  • Develop SMART marketing goals aligned with business objectives
  • Create a balanced marketing funnel with tactics for each stage
  • Use the content matrix to prioritise activities by budget and effectiveness
  • Build confidence in communicating your marketing plan internally
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Messaging

  • Bitesized Video Training
  • Downloadable Workbook
  • Practical Templates
  • Conduct your own message house workshop
  • Develop a clear umbrella statement that describes your offering
  • Create positioning statements that differentiate your business
  • Identify key messaging pillars that structure your communications
  • Establish communication conventions for consistency across channels
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Content Audit

  • Bitesized Video Training
  • Audit Spreadsheet
  • Recommended Tools
  • Understand how content audits improve SEO and user experience
  • Apply Google’s E-E-A-T principles to evaluate your content quality
  • Use our audit spreadsheet to analyse content with metrics
  • Make informed decisions about updating or removing content
  • Track the impact of your content audit through analytics
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Content Ideation

  • Bitesized Video Training
  • Ideation Worksheet
  • Recommended Tools
  • Generate content ideas aligned with your strategy
  • Assess ideas against criteria including audience relevance
  • Qualify ideas using SEO analysis and search behaviour
  • Build a practical, prioritised content calendar
  • Measure content success through appropriate analytics
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Distribution

  • Bitesized Video Training
  • Content Calendar
  • Recommended Tools
  • Understand the strategic importance of content distribution
  • Analyse your audience’s channel preferences and behaviours
  • Select appropriate channels for different content types
  • Tailor content effectively to specific platforms
  • Measure distribution success through meaningful metrics​​​​​​​​​​​​​​​​

Free nuggets of wisdom

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