JOIN THE CLUB

Content marketing training that works

Using 15 years of process improvement and award-winning content creation to provide training that will help you make better content in minutes, not years.

Don't miss our launch price £200 per annum (full membership will be £495)

How it works

  • Self-guided training at your pace, in your own time
  • Training that you can do alongside your work (some modules are only 15mins long)
  • 24/7 support from a community who speak your language, wherever you are in the world
  • Learn the systems and strategies to create content consistently
  • Apply what you've learnt to your day-to-day and prove your value (although we never doubted it!)

Ready to clear the creative fog and bring your content creation into sharp focus? 

SIGN UP

Start with a rock solid marketing strategy

Access and utilise the marketing strategy workbook and:
  • Clearly articulate your business objectives
  • Identify key market opportunities for growth
  • Create detailed, shareable audience profiles
  • Conduct a meaningful SWOT analysis
  • Crafting a strategic narrative with genuine differentiators
  • Calculate required lead numbers based on business targets
  • Develop SMART marketing goals
  • Plan a balanced marketing funnel with tactics for each stage
  • Use our channel matrix to prioritise activities by budget and effectiveness
I'M READY TO JOIN - SIGN ME UP!
Marketing Strategy Workbook to accompany the marketing strategy training from The Better Content Club ™️

Our additional content marketing training modules will then help you master...

A mock up of the The Better Content content marketing training module Messing Workshop, showing some of the pages of the content from the course.

Messaging

Because everyone wants to communicate with clarity and confidence

  • Bitesized Video Training
  • Downloadable Workbook
  • Practical Templates
  • Conduct your own message house workshop
  • Develop a clear umbrella statement that describes your offering
  • Create positioning statements that differentiate your business
  • Identify key messaging pillars that structure your communications
  • Establish communication conventions for consistency across channels
A mock up of the The Better Content content marketing training module Content Audit , showing some of the pages of the content from the course.

Content Audit

Because a refreshed and relevant content archive will serve you better

  • Bitesized Video Training
  • Audit Spreadsheet
  • Recommended Tools
  • Understand how content audits improve SEO and user experience
  • Apply Google’s E-E-A-T principles to evaluate your content quality
  • Use our audit spreadsheet to analyse content with metrics
  • Make informed decisions about updating or removing content
  • Track the impact of your content audit through analytics
A mock up of the The Better Content content marketing training module Content Ideation, showing some of the pages of the content from the course.

Content Ideation

Because if you're spending time on it your content needs to work for you and your audience

  • Bitesized Video Training
  • Downloadable Workbook
  • Practical Templates
  • Generate content ideas aligned with your strategy
  • Assess ideas against criteria including audience relevance
  • Qualify ideas using SEO analysis and search behaviour
  • Build a practical, prioritised content calendar
  • Measure content success through appropriate analytics
A mock up of the The Better Content content marketing training module Distributing content, showing some of the pages of the content from the course.

Distribution

Because your reduce wasted time, budget and energy when you squeeze value from each piece of content you create

  • Bitesized Video Training
  • Audit Spreadsheet
  • Recommended Tools
  • Understand the strategic importance of content distribution
  • Analyse your audience’s channel preferences and behaviours
  • Select appropriate channels for different content types
  • Tailor content effectively to specific platforms
  • Measure distribution success through meaningful metrics​​​​​​​​​​​​​​​​
I WANT THAT LAUNCH OFFER - SIGN ME UP!

Who's it for?

You, if you're a marketer or business owner who wants to

  • Feel confident in every piece of content you create
  • Get your whole business on board, including sales & c-suite
  • Find your footing with a clear content ideation process
  • Build a workflow that’s energising, not exhausting
  • Prove your value with measurable results you can shout about
SIGN UP

What you'll also get

Practical training modules & peer support

  • Elevensies Q&A Sessions – Bring your burning questions and a cuppa for our regular mid-morning troubleshooting

 

  • 24/7 Discord Community of marketers and content creators who understand your challenges

 

  • Early Access to all new resourses and training
TAKE ME TO MY PEOPLE
hands typing on keyboard

Free nuggets of wisdom

SEE ALL
Instagram Linkedin Envelope
JOIN THE CLUB

Want support, practical advice and tools in your inbox?

The Typeface Group Ltd trading as The Better Content ClubTM

Privacy Policy

Terms of Use

Terms & Conditions