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Want to become a happier marketer?

Using 15 years of process improvement and award-winning content creation to help you make better content in weeks, not years. No more overwhelm. No more guesswork. Just smart content creation tools that click.

Don't miss our launch price £200 per annum (full membership will be £495)

Start with a rock solid marketing strategy

Access and utilise the marketing strategy workbook and:

  • Clearly articulate your business objectives
  • Identify key market opportunities for growth
  • Create detailed, shareable audience profiles
  • Conduct a meaningful SWOT analysis
  • Crafting a strategic narrative with genuine differentiators
  • Calculate required lead numbers based on business targets
  • Develop SMART marketing goals 
  • Plan a balanced marketing funnel with tactics for each stage
  • Use our channel matrix to prioritise activities by budget and effectiveness
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Marketing Strategy Workbook to accompany strategy training

Our additional marketing training modules will then help you master...

Messaging

Because everyone wants to communicate with clarity and confidence

  • Bitesized Video Training
  • Downloadable Workbook
  • Practical Templates
  • Conduct your own message house workshop
  • Develop a clear umbrella statement that describes your offering
  • Create positioning statements that differentiate your business
  • Identify key messaging pillars that structure your communications
  • Establish communication conventions for consistency across channels

Content Audit

Because a refreshed and relevant content archive will serve you better

  • Bitesized Video Training
  • Audit Spreadsheet
  • Recommended Tools
  • Understand how content audits improve SEO and user experience
  • Apply Google’s E-E-A-T principles to evaluate your content quality
  • Use our audit spreadsheet to analyse content with metrics
  • Make informed decisions about updating or removing content
  • Track the impact of your content audit through analytics

Content Ideation

Because if you're spending time on it your content needs to work for you and your audience

  • Bitesized Video Training
  • Downloadable Workbook
  • Practical Templates
  • Generate content ideas aligned with your strategy
  • Assess ideas against criteria including audience relevance
  • Qualify ideas using SEO analysis and search behaviour
  • Build a practical, prioritised content calendar
  • Measure content success through appropriate analytics

Distribution

Because your reduce wasted time, budget and energy when you squeeze value from each piece of content you create

  • Bitesized Video Training
  • Audit Spreadsheet
  • Recommended Tools
  • Understand the strategic importance of content distribution
  • Analyse your audience’s channel preferences and behaviours
  • Select appropriate channels for different content types
  • Tailor content effectively to specific platforms
  • Measure distribution success through meaningful metrics​​​​​​​​​​​​​​​​
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Who's it for?

You, if you want to

  • Feel confident in every piece of content you create
  • Get your whole business on board, including sales & c-suite
  • Find your footing with a clear content ideation process
  • Build a workflow that’s energising, not exhausting
  • Prove your value with measurable results you can shout about
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What you'll get

Practical Training Modules

  • Elevensies Q&A Sessions – Bring your burning questions and a cuppa for our regular mid-morning troubleshooting
  • 24/7 Discord Community of marketers and content creators who understand your challenges
  • Early Access to all new resourses and training

We’re sharing 15 years of process improvement and award-winning content creation to help you make better content in weeks, not years.

SIGN UP
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How it works

  • Self-guided training at your pace, in your own time
  • 24/7 support from a community who speak your language, wherever you are in the world
  • Learn the systems and strategies to create content consistently
  •  Apply what you’ve learnt to your day-to-day and prove your value (although we never doubted it!)

Ready to clear the creative fog and bring your content creation into sharp focus? 

SIGN UP

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